YouTwitFace: Social Media Addiction

–The Birthday Request–

Lower self-esteem, increased anxiety, and narcissism are just some of the negative effects of Social Media Addiction. Based on our surveys, 88% of respondents believe that using too much social media will have a negative effect on one’s life. Yet, 64% still spend over 3 hours on their networks daily.

We aimed to reduce the number of youths who use social media too much through educating them of symptoms, consequences, and ways to curb social media addiction.

–The Birthday Party–

Our strategy was simply to share the message by bringing the fun of social media to an offline setting. This came in the form of a carnival called YouTwitFace which will be held in schools and Polytechnics.

We adapted Facebook apps like Guitar Geek and Restaurant City to become open-mic performances and real food stalls.

Guitar Geek Concert

Guitar Geek Concert

Restaurant City Food Stalls

Restaurant City Food Stalls

 

The Twitter wall will be enlarged to become a billboard where people could write their thoughts regarding social media addiction.

Twitter Wall Pledge

Twitter Wall Pledge

Instead of watching videos on Youtube, popular movies will be shown on a screen made to look like a youtube channel!

Youtube Inspired Cinema

Youtube Inspired Cinema

Participants would send in their photos for a photography competition. On the day of the carnival, a Tumblr gallery featuring the top 20 best photos would brought to life. “Reblog” stickers would be used as votes and the winner would win a Polaroid Camera.

Tumblr Photo Competition Gallery

Tumblr Photo Competition Gallery

Download the full presentation at this link.
This project is a hypothetical campaign developed by Lois Poh, Luke Lim, Nik Voon, and Mohammed Redzuan.

© Lois Poh, 2014. Unauthorized use and/or duplication of this material without express and written permission from this blog’s owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Lois Poh with appropriate and specific direction to the original content.

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