Sunday Social Challenge #4: Distribute an eBook to your Subscribers

Sunday Social Challenge
Image of a Kindle and a cup of coffee.

Photo by: BibBornem

Forget what the hipsters say about real books having real curves. Electronic books (eBooks) are the future. They save paper, money, and space.

This week, create and send an eBook containing helpful advice or inspiring stories for your mailing list subscribers (if you do not have a mailing list, create one for free using MailChimp). Alternatively, sell them on Kindle, Lulu or Smashwords.

Just for formatting’s sake, ensure your book has the following elements in them:

  • Cover Page
  • Contents Page
  • Headers and Footers
  • A standard, readable font like Helvetica or Times New Roman for your body text

Creating an eBook is really simple. Just start typing your content on Pages (an Apple application), insert appropriate visuals, and export it to the ePub format. If you use a Windows computer, simply use Word and export it to a PDF document instead.

Now, start writing and remember me when you become a famous author!



Sunday Social Challenge #3: Trick or treat

Sunday Social Challenge

The wind howled and the skies crackled with thunder. It was just like the night grandma passed away exactly 2 years ago. I stood before her tombstone with my umbrella, on one hand and a bouquet of flowers on the other. Periwinkles- they were her favourite. I placed them on the marble surface and strolled back to my car. My hands reached into my pocket for the car keys.

Wait a minute. Where are my car keys?

My car was locked so I knew I must have took it out. I had not carried any bag with me so it could not be anywhere else… nowhere except the graveyard.

I rushed back to the tomb to check if I had accidentally left it there with the flowers. When I arrived, I sighed with relief upon the sight of my car keys. Strangely though, the flowers were no longer anywhere in sight. In its place lay the following note.

You have two options for this week's challenge: 1. Treat your fans to a little something. 2. Trick someone and create a video about it.

Created by: Lois Poh using Canva

I apologise for the anti-climatic ending to the story. And no, my grandma has not kicked the bucket yet (touch wood). Nonetheless, please go ahead with the challenge.


Instead of people knocking on your door for candy, go sending a little discount or gift coupon to fans on your Facebook page. This rewards your loyal customers and could potentially drive extra sales. Remember to attach a Halloween greeting and a hoax horror story about the customer who didn’t redeem the coupon.


Prank reaction videos are rather popular nowadays. There are many ways to scare people but this Chucky Bus Stop Ad gets my vote on the most ingenious way to scare the daylights out of people and create publicity at the same time.

Get creative and remember, you have to make them go “Wow! I didn’t expect that!”.

Sunday Social Challenge #2: Whisper and Confessions

Sunday Social Challenge
Confession Booth Photo Credits: David Amsler

Confession Booth
Photo Credits: David Amsler

It’s Sunday again. Time to enter behind the screen and confess all my dirty little sins. This time, however, there is no priest that grunts intermittently. This time, I do not recite any Hail Mary prayers. This time, I am met with even dirtier secrets on the Whisper App.

Launched in 2012, Whisper is a secret sharing app that gains about 2.5 billion views monthly. Recently, sites such as Buzzfeed has been compiling some pretty interesting collections of secrets of different themes ranging from sexism in the workplace to ebola.

For this Sunday Social Challenge, use Whisper to search for confessions related to your business, product, or service. Compile 5-10 of such stories on your blog and/or social media. It is a great way to engage your audience, get feedback, and gain some laughs.

Alternatively, if you have a large enough company, you can create your own a confessions page on Facebook for your internal community. This removes the pressure of seeming professional, and creates a shared platform to discuss opinions and experiences in an honest manner. As Oscar Wilde says, “Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.”

Sunday Social Challenge #1: Instagram a Life Hack

Sunday Social Challenge

Today will be the first of the new series “Sunday Social Challenge”. Every Sunday, a challenge would be posted to encourage new ways to engage your audience. Today’s challenge would be using Instagram to provide your audience one life hack. If you have a little extra time, try using Videohance to create a beautiful how-to video for your life hack.

Of course, make it something relevant to your product/service/brand. For example, a handphone store owner could give advice on how to place a screen protector properly. This would give helpful advice to your fans and indirectly show expertise.

Just to start the ball rolling, I am creating an Instagram image about how to be more persuasive when communicating.

'You', 'free', 'instant', 'new' and 'because' are the 5 most persuasive words.

The 5 Most Persuasive Words.  Information Source: Gregory Ciotti
Photo by: Lois Poh