The Long-Tail and 6 Weird Social Networking Sites

Branding and Marketing

Mention “social networking” to any marketer and one would probably think of sites like Facebook, Twitter or LinkedIn. Fair enough. These are the usual sites most people flock to. But how about the thousands of other social networking sites that do not have millions of users?  Should we ignore them?

According to Anderson’s long-tail theory, the answer is no.

In a nutshell, the long-tail theory suggests that the economy in the 21st century is no longer focused on the “hits” that typically make up 80 percent of sales. These days, more focus is placed on the “long-tail” of niches that target a narrow audience.

Instead of going for the mainstream audience on Facebook, consider marketing to users from this list of peculiar social networking sites. A word of warning though, this list may be a little too unusual for your liking. But you get the drift- look beyond mainstream social network sites to connect with customers.

1. REM Cloud

Screenshot taken from REMcloud Website

Screenshot taken from REMcloud Website (19 October 2014)

Simply type in your dream from last night and connect with others who have similar dreams worldwide. This site allows you to discuss dreams with others and view global trends of dreams.

Users: People who like interpreting their dreams. Currently, there are 1,426,068 likes on the REMcloud Facebook page.

Good for marketing:

  • Any business that sells sleeping pills, mattresses, and/or pillows
  • Clairvoyants who interpret dreams
  • Dreamcatchers

2. Red Karaoke

Screenshot taken from Red Karaoke Website

Screenshot taken from Red Karaoke Website (19 October 2014)

If you are self-conscious about singing in public with your less-than-radio-worthy voice, join Red Karaoke and sing with other average singers like yourself!

Users: Aspiring karaoke singers. Currently 7,995 likes on the Red Karaoke Facebook page.

Good for marketing:

  • Singing classes
  • Actual Karaoke lounges

3. Dogster

Screenshot taken from Dogster website

Screenshot taken from Dogster website (19 October 2014)

This online dog paradise allows dog lovers to play dog-themed games, read dog-related articles and adopt their own dog. But perhaps the most amusing function is that users can write a blog pretending to be their dog and send other dogs (read: other users pretending to be their dog) “Paw mail”. Check out catster if you are more of a cat person.

Users: Dog lovers, obviously. Currently, there are 155, 548 likes on the Dogster Facebook page.

Good for marketing:

  • Dog Cafes
  • Pet shops
  • SPCA campaigns

4. Fubar

Screenshot taken from fubar website

Screenshot taken from fubar website (19 October 2014)

Welcome to the coolest virtual club where you can meet people without paying for drinks or getting hangovers. Feel free to get that cute guy or girl wasted with virtual drinks, and chill out at their virtual lounge afterwards. There are also games, chat functions, and a button where other users can rate your attractiveness. The best part? People are only allowed to rate you an 11.

Users: The usual people you see at wild bars. There are more than 10,000 monthly users.

Good for marketing:

  • Sleazy bars and clubs
  • Cheap beer brands

5. Ugly Schmucks

Screenshot taken from ugly schmucks

Screenshot taken from Ugly Schmucks (19 October 2014)

Tired of getting turned down because of your looks? Cheer up, because Ugly Schmucks allows you to date other ugly people who can empathise with you. Although it sounds like a reject-club, I realised that these people are not particularly ugly and have less off-putting opening lines than what you would find on Tinder.

Users: People who think they are ugly schmucks.

Good for marketing:

6. Darwin Dating

Screenshot taken from Darwin Dating

Screenshot taken from Darwin Dating (19 October 2014)

The opposite of Ugly Schmucks. Darwin dating is based on Charles Darwin’s principal of natural selection where good-looking people should only date good-looking people to further good genes. Not sure if you qualify? Take their Chimp calculator test or take a look at this list of what is banned.

Things banned at Darwin Dating: Saggyy boobs, sweat patches, weird pubic hair, pocket protectors, Weird pubic hair,  Mullets,  Fishnet stockings,  Fat rolls, Acne,  Out of proportion noses,  Non-symmetrical faces or bodies,  Red hair and too many freckles , Hair in the wrong places on women,  Too much hair in the wrong places on men,  Pasty skin,  Patchy skin, Large ears,  Lack of personal hygiene,  Out of date fashions,  Out of date hair styles (especially perms), Large hips (men), Small jaws (men),  Teeth that aren't straight , Teeth that aren't white, Uncared for fingernails,  Bald patches (men, but particularly, women),  Facial hair (women),  Long back hair (men),  Anyone with a middle part,  Ear and/or nose hair,  Crooked or webbed toes,  Webbed fingers or toes Bent essential anatomy (men)  Oversized essential anatomy (women),  Lack of visible skin between eyebrows,  Mid-digital hair,  Ski jump noses,  Wobbly upper arms,  Hairy feet,  Large gaps between teeth,  Overuse of bright blue eyeshadow

Darwin Dating Rules
Screenshot taken from Darwin Dating (19 October 2014)

Upon signing up, you would need to wait 12 hours before your photo is approved (or rejected) by other members.

Users: Narcissists looking for other narcissists.

Good for marketing:

  • Shavers
  • Teeth whiteners
  • Gym clubs
  • Anything that makes people more “hot” and less “chimp”

If you know anymore interesting social media sites, feel free to share them in the comment box below!


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