It’s Sunday again. Time to enter behind the screen and confess all my dirty little sins. This time, however, there is no priest that grunts intermittently. This time, I do not recite any Hail Mary prayers. This time, I am met with even dirtier secrets on the Whisper App.
Launched in 2012, Whisper is a secret sharing app that gains about 2.5 billion views monthly. Recently, sites such as Buzzfeed has been compiling some pretty interesting collections of secrets of different themes ranging from sexism in the workplace to ebola.
For this Sunday Social Challenge, use Whisper to search for confessions related to your business, product, or service. Compile 5-10 of such stories on your blog and/or social media. It is a great way to engage your audience, get feedback, and gain some laughs.
Alternatively, if you have a large enough company, you can create your own a confessions page on Facebook for your internal community. This removes the pressure of seeming professional, and creates a shared platform to discuss opinions and experiences in an honest manner. As Oscar Wilde says, “Man is least himself when he talks in his own person. Give him a mask, and he will tell you the truth.”